Position Summary

The Brand Engagement Specialist position is responsible for the planning, organization and execution of company-branded events, in alignment with the organization’s business goals and strategy.

Essential Functions (ES) and Responsibilities

• Support Training with alignment on brand strategy and execution goals.
• Collaborate with external partners to manage and deliver successful, branded and impactful messaging and events aligning with the organization’s business objectives.
• Collaborate with the Head of Marketing and Associate Director of Marketing to ensure successful execution of strategy and associated resources.
• Contribute to strategic brand planning, messaging and overarching brand tactics.
• Responsible for working with agency partners and internal ADMA stakeholders on event planning, organization and execution; attending events where needed.
• Planning to include events such as holiday gatherings, employee appreciation, departmental training events, conference/congresses and any other corporate affairs deemed necessary, tailoring the event to its intended audience.

Social Media

• Responsible for working with internal staff and agency partners to drive content strategy and associated engagement assets across social media.

Conference Support and Management

• Manage the planning and execution of (live and virtual) medical conferences and sponsored product theaters/symposia.
• Maintain event calendar; coordinate, schedule, arrange meetings, take meeting minutes, and work through event logistics.
• Meeting arrangements may include reserving meeting space, hotel rooms, catering/refreshments, audio/visual equipment, etc.
• Identify educational opportunities within the category and align initiatives with brand strategy.
• Ensure collaboration, communication, strategic and logistical alignment across consultants, professional promotional agencies & medical education agencies of record.
• Coordinate meetings with tradeshow services at key regional and national conferences.
• Support national and regional thought leader engagement in collaboration with marketing activities at national and regional/local conferences.
• Responsible for planning and execution of conventions/conferences.
• Gathering post-event feedback, if necessary, to determine best use of resources and potential areas of improvement.
• Ship or mail conference/event materials in a timely manner.

Project Leadership

• Responsible for day-to-day management of vendor and supplier relationships across traditional AOR relationships, medical education, consultants and freelance staffers to drive projects from conception to kick-off through completion.
• Responsible for projects being delivered on time and on strategy.
• Work closely with the SMEs from different departments during the project and present the progress of the project to the Management team.
• Responsible for tracking inventory of promotional material and working with print companies to request quotes for new material or reprints of existing material and following up with vendor availability.
• Initiate distribution of promotional material to trade shows or partners.
• Attend trade shows with colleague(s) from sales, if/when required.
• Request cost estimates for projects from external vendors.
• Collaborate closely with the Legal Department to set up Statements of Work.
• Initiate purchase requisitions in SAP, ensuring that appropriate documents have been routed and approved; inclusive of Capital Expenditure documents (CAPEX).

Audit

• Assist as needed with external audits, e.g. FDA inspection.
• Assist the Head of Marketing and Associate Director of Marketing with preparation of documentation for internal audits.

Job Responsibilities or Job Requirements

Competencies

Experience Requirements

Preferred Experience

• Education Requirements:
  • Bachelor’s degree in marketing or related field.
• Experience Requirements:
  • Highly proficient in the use of Microsoft Office including, Outlook, Teams, Word, Excel, and PowerPoint.
  • General knowledge of market research methodologies, understanding of immunology, primary immunodeficiency and plasma-protein therapeutics.

Compliance Requirements (ES)